Friday, July 23, 2010

I don't get it!!!!!!

Searching for a worthy replacement for Slama has been a very daunting task. 20 years ago in Nigeria if you had to buy 2 similar cars that were only differentiated by their transmission(manual and Auto) the Manuals were always more expensive because no one wanted a Slush box.Today the story is very different.
Every available web site I’ve been to reflected this new trend. No 1 wants a manual anymore. Almost every car model in the market has an option of Automatic on sale and in a few brands like the Camry; the Auto-box is standard, relegating the manual transmission to an option. One of the rarest manuals you can find is the 99-2001 camry that has a manual transmission.
Thus making that old famous economic principle of Demand and Supply affecting price, markedly true; it is so bad that you can almost not find any Toyota product with Automatic transmission for 300k. If you wanted a manual you’d get, (NICELY). I predicted then that we’d all 1 day buy automatics but I didn’t understand that Nigerians are probably the largest collection of people on earth with the band wagon effect. What pains me most is that I thought people were buying Auto’s because they’d come to understand that this was the right choice (in Lagos we live in traffic, for the working man, we spend close to 4 hours every workday on the road. That’s 17% of our active time!!!! What good is a manual transmission here?) But I just realized that 20 years ago everyone was buying a manual so a new car owner would buy 1. Take the pure water example, there was a time in this country every Tom- dick and harry was into the business. You want another, take web design. There was a time this really horrible car was so popular; the Opel Omega. I was in the university at the time and it was so popular in Oyo state that when the state Government of Lam Adesina was doing some kind of Bonanza for its workers, the car of choice was the Opel Omega.
Let’s leave my examples of cars and go to entertainment, do you remember the time that everything you saw on Nigerian Tv was some kind of Reality show or the other? How did it all start? Some very smart guys brought the apprentice show to Nigeria and whooommm every one Jumped on-board the Reality Tv craze. The problem of Piracy of Nigerian artistes started in a similar way. My secondary school was next door neighbors to traders in Alaba Int’l. A few people left the TV/ video sale business because the market had become overcrowded and decided to go into sales of CD’s. They started off with foreign artistes and today we all know the rest. Big Bros Jiggaman is probably lounging somewhere in the Bahamas while the likes of Raskie watch in Hunger( Really no1 pirates Raskies work, who’d buy it?).
You want a hit in this country, start, pioneer or better still rebrand or repackage a new thing!!!!!!!!