Monday, March 1, 2010

Honda

After Several decades of gradually creeping up on GM, Toyota a few years back eventually overtook the American Auto giant to become the Largest Car maker in the world. However, Toyota will see a large part of their market share shrink because of growing concerns of Safety and build quality. The straw that broke the Camel’s back was the death of an American Trooper and three members of his Family in his Lexus. The cause, a sudden acceleration that Toyota says was caused by a Jammed accelerator Pedal caused by the floor mat. This has lead to millions of re-calls of several of their top selling brands (Camry, Rav 4, Corolla, Yaris, Avalon, Tacoma, Highlander, Tundra, Prius, Sequoia) and even a US Senate hearing where Akio Toyoda (Toyota’s number 1 man and the Grandson of the founder of Toyota) made a very emotional speech to reporters after the hearing.
In recent years, Honda has closed the gap on Toyota. The Camry- Accord battle which Toyota has won for every model before the most recent release’s, was lost by Toyota for the current edition (Caranddriver.com). I’m not a huge fan of Japanese cars but I think this is a grand opportunity for Honda to steal some of Toyota’s loyalists.
Honda seems to have gotten it right, unlike Toyota that seems to have a more mass market approach; Honda seems a bit more conservative.
If you got a Honda, this might just be the time to hold unto it cuz its value just might appreciate in the days ahead!!!!!!!